Email Marketing and Lead Generation
Email lists have the highest ROI of any marketing channel, and when done right, can be your best salesman that works while you sleep. 😴
The core ingredients of a winning email list ↓
If your customers are not ready to marry you, ask them out on a date first. Giving them something of real value in exchange for their email address is a great way to do that.
Be the company that shows up for their audience over and over with real value. Then, ask them to buy. They will when they can trust you.
Ask for the sale. It's important to nail down the right call-to-action and then repeat it over and over.